Kashif comes from a world as far away from professional photography as humanly possible. Having done his MBA from the Institute of Business Administration in Finance, he started working in a reputable multinational organization of Pakistan.

"I would say that my time working for an MNC was a significant chapter in my life because it told me what i don't want to do in life". Kashif has always been passionate about photography and after taking photography courses in Indus and Alliance Francis, he got his first photography project doing fashion photography for Nadya Mistry for the first issue of the magazine named "Pink". From there he hasn't looked back

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Kashif, in the years as a professional photographer has extensive experience in working with many upcoming and settled designers in the industry and his work has been printed in numerous fashion publications including She, Visage, Face On, In Step, Herald, Xpose, Mag and GT to name a few and has received rave reviews. Kashif's commercial portfolio boasts well known corporate names such a Reckitt, Barclays, Dalda Foods, Zong, Warid, Telenor, Candyland amongst others. Kashif has also successfully launched his bridal brand of photography by the name of K. Bridals with phenomenal success.

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Kashif’s creative imagery, obsessive attention to detail and expertise with the camera has helped produce inspired images which are truly worth a thousand words. He loves to experiment and always coming up with innovative moods and lighting to show the best side of his subject in his images.